Select The Right Graphic Design And Layout For Your Business Cards
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It is not necessary that a logo must comprise of something written in it but if you wish to have some phrase or name in it then it better to select the right kind of font and font size. You cannot use children's handwriting fonts for insurance companies or old English fonts for day care centers. In logo design, it's important to use the correct fonts.
If you believe that complexity in design makes you look professional when creating your logo, then you are completely wrong. This misconception is not true. Complex designs tend to show that you are big. How complex is Nike's design? Not so complex but they are big, big companies. So, you need to keep your logo as simple as possible.
Before you get started, it is important that you know what makes an excellent logo and how to identify logo design. A logo that works is simple, clear, concise, appropriate, and distinct. Its graphic design will not go out of fashion or look outdated quickly.
The design doesn't have to be bright and colorful. Your client may just want to include the punch line in the design. It's best to first communicate with your client. You may be asked to create a logo in black and white. Don't rush. Take the time to fully understand the requirements.
Many logos can be reduced to simple images. You don't need to use a logo to represent the products or services of a brand. The 3 stripes signify 'Adidas'. They don't have to add tennis balls or other symbols to make their brand and products clear. The Mercedes Benz logo does not represent a car. The McDonalds 'Golden Arches" are not hamburgers. In fact, it is difficult to make a logo look like the product. But the Mercedes logo is easy to scale down to a small business card size.
Keep your logo visible on social media sites by using limited colors and shades. If your design has too many details, it could get lost in all the noise and excitement of a social networking site. I recommend that you limit your use of color to two. Use only two colors when highlighting your brand via social media.
If you like the idea that the company name or initials could be used, ask your designer if they can make some sketches. The font should be clear and easily readable. It is tempting not to use a simple font or to use complicated typography. However, it can look messy or difficult to read if the font is reduced to a smaller size on your visiting cards. Take a look at IBM, which is distinctive and easily readable, or Subway - a neat piece typography.
If you believe that complexity in design makes you look professional when creating your logo, then you are completely wrong. This misconception is not true. Complex designs tend to show that you are big. How complex is Nike's design? Not so complex but they are big, big companies. So, you need to keep your logo as simple as possible.
Before you get started, it is important that you know what makes an excellent logo and how to identify logo design. A logo that works is simple, clear, concise, appropriate, and distinct. Its graphic design will not go out of fashion or look outdated quickly.
The design doesn't have to be bright and colorful. Your client may just want to include the punch line in the design. It's best to first communicate with your client. You may be asked to create a logo in black and white. Don't rush. Take the time to fully understand the requirements.
Many logos can be reduced to simple images. You don't need to use a logo to represent the products or services of a brand. The 3 stripes signify 'Adidas'. They don't have to add tennis balls or other symbols to make their brand and products clear. The Mercedes Benz logo does not represent a car. The McDonalds 'Golden Arches" are not hamburgers. In fact, it is difficult to make a logo look like the product. But the Mercedes logo is easy to scale down to a small business card size.
Keep your logo visible on social media sites by using limited colors and shades. If your design has too many details, it could get lost in all the noise and excitement of a social networking site. I recommend that you limit your use of color to two. Use only two colors when highlighting your brand via social media.
If you like the idea that the company name or initials could be used, ask your designer if they can make some sketches. The font should be clear and easily readable. It is tempting not to use a simple font or to use complicated typography. However, it can look messy or difficult to read if the font is reduced to a smaller size on your visiting cards. Take a look at IBM, which is distinctive and easily readable, or Subway - a neat piece typography.
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